“The brand style guide will be an amazing reference. It is so organized – thank you! I can’t wait to see how the fall guide turns out with these fun tweaks.” – Chelsea N.
![CPD Mood Board Research](http://jessiemariestudio.com/wp-content/uploads/2015/05/Work_CPDBSG_5.jpg)
Discussions to create the Brand Style Guide for the tri-yearly Champaign Park District Program Guide included, but were not limited to: logo usage, color, typography, the use of graphics, how to handle sub-brands, photography, cover art, internal publication design & content management. The photos above were taken during the six week process.
![CPD 1 Program Guide Brand Style Guide](http://jessiemariestudio.com/wp-content/uploads/2015/05/Work_CPDBSG_1.jpg)
![CPD 2 Program Guide Brand Style Guide](http://jessiemariestudio.com/wp-content/uploads/2015/05/Work_CPDBSG_2.jpg)
![CPD 3 Program Guide Brand Style Guide](http://jessiemariestudio.com/wp-content/uploads/2015/05/Work_CPDBSG_3.jpg)
![CPD 4 Program Guide Brand Style Guide](http://jessiemariestudio.com/wp-content/uploads/2015/05/Work_CPDBSG_4.jpg)
Project Complete 05/22/2015